The LOGIC Behind the Need For Sales Differentiation + THE Answer
- What has your sales organization done to overcome these issues?
- Disappointing revenue growth
- Slow sales/decision cycle
- Margin erosion
- Sales forecast inaccuracy
- Almost all of your competitors have tried these solutions to-date:
- CRM / Sales Force Automation / Contact Management Tools
- Informational / Prospecting Tools
- Training in the areas of sales methodology, product expertise, motivational training and company training
- Implementing the above solutions only gets you to EVEN with your competitor’s sales organizations. The existing technology solutions you and everyone else has tried were never designed, specifically, to drive sales. Okay ... a CRM tool may make you more efficient and make you more prone to followup when scheduled
Guess what? Everyone else has done the same exact things. Some with good results, some with none.
In the next post we'll cover the challenges that must be overcome to create differentiation ....
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