Todd Piett of Unica Corp. has concisely articulated a subject that is a huge topic of conversation at every marketing and sales related event I have been to in the past several months. The topic being keeping your marketing efforts:
- Relevant to resolving a specific, current decision-maker's issues
- Virutal distribution of this messaging throughout the organization
- Continuous, virtual, closed-loop learning and fine tuning
Keeping the marketing and sales organizations aligned on resolving a vertical and role specific current issue is a burning platform in almost every organization that I have spoken to. Those who feel they have it licked are typically letting their own pride cover the reality of the situation.
Read Todd's article below:
Link: destinationCRM.com: Transforming Your Marketing into a Valued Customer Service.
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