| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 6 | 7 | 8 | 9 | 10 | 11 | 12 |
| 13 | 14 | 15 | 16 | 17 | 18 | 19 |
| 20 | 21 | 22 | 23 | 24 | 25 | 26 |
| 27 | 28 | 29 | 30 |
contributions
As always I am anxious to hear Chris Selland's take on anything enterprise software related, but especially CRM. Here is a piece he wrote on Oracle's acquisition of Siebel the other day:
Chris Selland's Weblog - Advice, opinion and perspective on customers, technology and the evolution of social technology, enterprise software and CRM (as well as anything else I feel like writing about).
Is Salesforce.com getting under the skin of SAP? You betcha !!! Read this post from Chris Selland, one of the most insightful and imbedded sources in the CRM marketplace.
Just a quick alert that I've submitted a post to my weblog providing my thoughts on how technology is shifting away from corporate-controlled applications such as Enterprise Software, CRM and SFA and toward more customer-controlled social applications such as weblogs/RSS, social networking and mobile applications.
How will companies adapt their Marketing and Sales strategies (or as Scott would say, how will they revolutionize them?) as the customer takes charge of the relationship? Interested in hearing your thoughts (as always) - comments welcomed either here or there. If you don't want your comments seen publicly, you should also feel free to e-mail me at cselland@reservoirpartners.com.
Please join me in welcoming several new distinguished business/thought leaders to the Revolutionary Marketing and Sales Strategies newsfeed as co-authors. The reason that I chose so many high-quality, diverse individuals is because I don't want my subscribers to be side-saddled with simply my point of view or a Marketing/Sales-centric view of those very subjects, Marketing and Sales. Those of you who know me well enough understand that I'm coming at this from an overall organizational, cross-functional view.
As you will see, every one of these individuals could easily support a readership base of their own, and many actually do. Every one of them, though, adds some element that I consider to be unique and worth integrating and sharing. As the value need dictates additional authors will be continuosly added. Below is a bio link on each author. As you read their bio, you'll see why I feel such excitement about content:
This is a group that could easily be the core leadership team of any company in the world !!!
The content to be covered will focus on Marketing and Sales functions from a holistic perspective. We'll cover:
I am confident you will enjoy and find large nuggets of value as we move forward. Now let's go out and make an impact ... today!!!
I just couldn't help but pointing out the coincidence of the latest news. These stories came out the same day:
Shaheen was CEO of Andersen Consulting & was the driving force in separating from Arthur Andersen ... just in the nick of time with the Enron scandal. Then George Shaheen, arguably one of the brighted business minds around, took the bait for the dotcom dream of Webvan which has flopped. It's refreshing to see that someone like a George Shaheen, could make a bonehead move like that, just like I did ... with the same results. He was the CEO of the most powerful professional services company in the world.
Just coincidental timing that Shaheen was named CEO of THE major player in the CRM space and his old firm was announced as the leader in the CRM Service Provider space. I smell a major alliance or M&A in the making ... maybe Accenture/Siebel due to allegiances/relationships or possible another competing consulting firm as an act of defiance.
A just-released study by my friends (and ex-employer) at Accenture states the obvious ... the need for greater BI ... but the scale of the issue is what is surprising ... 90%. Almost all major organizations would benefit from improved BI. What about the mid-tier players? I would "assume" the percentage is even higher.
To see why this may be so look at the poll results in the upper right hand side of this web page.
Link: Companies Need to Improve Business Intelligence Capabilities to Drive Growth, Accenture Study Finds.
This article by McKinsey shows an alarming failure rate of effective merger management. McKinsey points out that this high failure rate of mergers is due to over-estimation of synergies. While that is definitely, true, it is also related to poor strategy development and the timeliness/quality of the execution.
Excellent article that points to complexity of establishing and maintaining customer relationships. We, humans, are certainly complex organisms (hahaha). The text in teletype italics is a paragraph that I pulled from the attached article that gives a ton of credence to our Executive Link application. That very issue is what we have tried to achieve in the R&D of the product. The ability to have this level of insight is what it takes to legitimately lay claim to the consultative selling definition.
Data Alone Won't Help You Understand Customer Relationships - by Jim Barnes, Barnes Marketing Associates, Inc.
"Conventional marketing research is often flawed in that it asks customers what we can do to improve. The answer usually is that we should do what we already do, but do it faster, more accurately or more often. It doesn't give us the insight that we need to impress a customer or to establish an emotional connection."
Link: Item
Walter Shewhart, J. Edwards Deming, Kaoru Ishikawa, Joseph Juran, Armand Feigenbaum, Genichi Taguchi, Dorian Shainin
Who are these people? What is their claim to fame? How in the world do they relate to Marketing and/or Sales? They are centainly not a name like Tony Parinello, Bob Beck, Rick Page, Michael Bosworth, Stephen Heiman, or Neil Rackham ... Sales Gurus.
Each one of them are considered to be a modern era "quality guru". The below attached article is about applying traditional quality practices into Marketing and Sales.
This article is scary. It is the anti-thesis of everything I preach. Read it and cringe!!!!
Link: DMNews.com | News | Article.
There's good news and bad news
Recent Comments