Excellent article that points to complexity of establishing and maintaining customer relationships. We, humans, are certainly complex organisms (hahaha). The text in teletype italics is a paragraph that I pulled from the attached article that gives a ton of credence to our Executive Link application. That very issue is what we have tried to achieve in the R&D of the product. The ability to have this level of insight is what it takes to legitimately lay claim to the consultative selling definition.
Data Alone Won't Help You Understand Customer Relationships - by Jim Barnes, Barnes Marketing Associates, Inc.
"Conventional marketing research is often flawed in that it asks customers what we can do to improve. The answer usually is that we should do what we already do, but do it faster, more accurately or more often. It doesn't give us the insight that we need to impress a customer or to establish an emotional connection."
Link: Item
Comments